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More Facts:
Choosing a correct set of keyword phrases is paramount to success.
Rarely use single keywords – most searches two or three word phrases (cheap flights; RV Rentals Annapolis).
Use the plural form of keywords.
Case Sensitivity – Insure you page has both lower and uppercase versions of the the primary keywords.
Think like the visitor you want to attract – ask friends what keywords they would use to search for your site.
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