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Even More Facts:
Clearly describe the contents of each page in the meta description tag – it is displayed in the search results screen by most engines.
Place primary keywords in the Title, Meta Tag, Heading, Link Text and Body (listed in decreasing level of importance to most search engines).
Place primary keywords close to the top of the page or at the start of the area in which the keyword appears.
Get as many other sites to link to yours as possible – some engines like that.
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