Developed by Alan Cooper and featured in his book "The Inmates are Running the Asylum", "Personas" can be used to help focus your design and development efforts on the people who will use your application. Personas are a way to think about the different users while you are designing the application, instead of waiting until it is released.
Jim Collins has been developing ColdFusion projects for over five years. His clients have included organizations such as the U.S. Postal Service, the U.S. Department of State, and the German Postal Service (Deutsche Poste).
Jim Collins can be reached at jimcollins (at) gmail.com.