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MDCFUG - Event
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Speaker:
Date:
Topic:
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Douglas Ward
02/12/2008
Searching for Dollars - How Money is Made on the Web
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Topic:
The well-rounded developer knows not only about code, but about how the
internet works in whole. Fundamental to a well-rounded skill set is an
understanding of how revenue is generated on the web. In 2007, well over
$15 billion dollars was spent on internet advertising, and that amount
is only going to grow over the next few years. The key to any internet
advertising effort is understanding how search engines operate and earn
revenue. This presentation will introduce you to the nuts and bolts of
this entire process. Topics include Search Marketing, Search Engine
Optimization, Google AdSense, Microsoft adCenter, Affiliate Marketing,
Keyword Analysis, and more.
As a developer, you built the web. Why not learn how to make money on it?
Bio:
Doug Ward is a Certified Advanced ColdFusion Developer for The Centech Group, a leading worldwide provider of government Information Technology solutions. Doug has developed large scale, data collection applications for the National Institute of Standards and Technology (NIST), and the United States Agency for International Development (USAID).
Doug is an advocate of user-centered, standards-based design, and an enthusiastic practitioner of best-of-breed development methodologies, including Fusebox, and the Agile programming methods. Doug studied English at the University of Pittsburgh and has earned an Interactive Multimedia & Website Design Certificate from the George Washington University.
Douglas Ward can be reached at doug_ward (at) mac.com.
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