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MDCFUG - Event
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Speaker:
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Joey Coleman
05/13/2008
Personal Branding
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Topic:
Your Personal IPO - Taking Yourself Public to the World
Whether you are a freelance programmer or an in-house coder, the most important factor in your career success stems from your ability to manage and hone your "personal brand." Your personal brand is what you are known for - the special value you provide to a team, an organization, or a project. Everyone has a personal brand. What you need to be asking is, "What is my personal brand?" and "How am I promoting my personal brand as part of my career development?"
Joey Coleman (Chief Experience Composer at Design Symphony (http://www.designsymphony.com) will show you how to assess your personal brand attributes, package them in a compelling offer, and promote these attributes to the public. Attendees will leave the session with tools for determining their key brand qualities and creative suggestions for packaging and marketing them in the marketplace.
If you don't brand yourself, someone else will. Join us for this interactive session and leave ready to take yourself public to the world!
Bio:
Joey Coleman is the Chief Experience Composer at Design Symphony - a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, national non-profits, government entities, and Fortune 500 companies. Recent clients include NASA, Network for Good, KIPP DC, Hyatt Hotels, and the Save Darfur Coalition.
Prior to founding Design Symphony, Joey held positions with the Corporate Executive Board (NASDAQ: EXBD), the White House (Office of Counsel to the President during the Clinton Administration), the United States Secret Service, and the Central Intelligence Agency. He has presented on the topics of personal branding, creativity in business, and customer experience at the Seventh Annual ColdFusion Conference (CFUNITED), the Learning Immersion For Entrepreneurs Conference (L.I.F.E.), the Capitol Creativity Network, the George Washington University Masters in Business Administration Program, the M.I.T Sloan School of Management, and the Microsoft Partners Network.
Joey's article on personal branding was the cover story in the October 2006 issue of Cold Fusion Developer's Journal and is being developed into a book scheduled to be published in 2008.
Joey Coleman can be reached at joey (at) designsymphony.com.
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